It’s no secret that Instagram is one of the most popular social media platforms with users all over the world. In fact, according to Statista, as of January 2021, there are 1 billion monthly active users on Instagram, which is a 13 percent increase from last year. With such a large user base, it’s no surprise that businesses and marketers are using this platform to reach new audiences. If you’re looking to test out your marketing efforts on Instagram or if you’re just curious about which countries have the highest Instagram users in 2022, check out this blog post.
10. Germany
Total No. of Instagram Users in 2022: 29.85 Million
Germany is 10th of Top 10 countries with the highest Instagram users in 2022. Germany has the 29.85 million Instagram users in 2022, which is 10.1% of its population. The number of German Instagram users has increased by 1.5 million since 2018.
The most popular hashtags in Germany are #love, #instagood, #me, #cute, and #photooftheday. The top five German cities with the most Instagram users are Berlin (4.5 million), Hamburg (2.4 million), Munich (2.2 million), Cologne (1.6 million), and Frankfurt (1.5 million).
9. United Kingdom
Total No. of Instagram Users in 2022: 31.75 Million
United Kingdom is 9th of Top 10 countries with the highest Instagram users in 2022. As of June 2022, there were 31.75 million Instagram users in the United Kingdom. This was an increase of 2.8 million users from the previous year. The majority of Instagram users in the UK are aged 18-34 (78%), with women slightly more likely to use the platform than men (55% vs 45%).
Instagram is particularly popular with young people in the UK, with 71% of 16-24 year olds using the platform. This is followed by 55% of 25-34 year olds and 41% of 35-44 year olds. Overall, 42% of internet users in the UK use Instagram.
While London is home to the largest number of Instagram users in the UK (9.4 million), other cities such as Birmingham, Manchester and Liverpool also have a significant number of users (over 1 million each).
8. Mexico
Total No. of Instagram Users in 2022: 37.85 Million
Mexico is 8th of Top 10 countries with the highest Instagram users in 2022. As of October 2, Mexico had 37.85 million Instagram users, making it the sixth most populous country on the platform. The vast majority of Mexican Instagram users are between the ages of 18 and 34.
Since 2015, Mexico has seen a steady increase in the number of Instagram users. This can be attributed to a number of factors, including the increasing availability of affordable smartphones and mobile data plans, as well as the growing popularity of social media among young people in Mexico.
Instagram is particularly popular among Mexican millennials, who use the platform to stay connected with friends and family, share photos and videos, and discover new brands and products. For many young Mexicans, Instagram is an essential part of their daily lives.
7. Japan
Total No. of Instagram Users in 2022: 46.1 Million
Japan is 7th of Top 10 countries with the highest Instagram users in 2022. Japan is home to the world’s third largest population of internet users, and 46.1 million of those users are on Instagram. That’s a pretty impressive number, especially when you compare it to the country’s population of just over 127 million people.
What’s even more impressive is that Japan has one of the highest percentages of Instagram users in the world. According to a report from eMarketer, 34.8% of internet users in Japan are on Instagram. That puts them ahead of countries like the US (32%), UK (31%), and Canada (29%).
So what does this mean for businesses? Well, if you’re looking to reach a Japanese audience, then Instagram should definitely be part of your social media strategy. And even if you’re not targeting Japan specifically, it’s still worth considering because of the high percentage of users.
6. Turkey
Total N0. of Instagram Users in 2022: 52.15 Million
Turkey is 6th of Top 10 countries with the highest Instagram users in 2022. As of June 2022, Turkey had the sixth-highest number of monthly active Instagram users at 52.15 million. This was an increase of over 15 million users from the 37.09 million reported in December 2017. Turkey has a young population with a median age of 30 years old, which may help explain the high number of Instagram users in the country. The social media platform is also popular among Turkish celebrities and influencers. For example, singer Sıla has over 14 million followers on her Instagram account.
5. Russia
Total No. of Instagram Users in 2022: 63 Million
Russia is 5th of Top 10 countries with the highest Instagram users in 2022. As of 2022, Russia had 63 million Instagram users, making it the fifth most popular country on the social media platform. This is a significant increase from the 47 million Russian users in 2016.
The majority of Russian Instagram users are between the ages of 18 and 34, with a slight majority being female. The most popular hashtags in Russia include #love, #friends, #fashion, #style, and #photography.
Instagram is particularly popular among young people in Russia as a way to connect with friends and share photos and videos. It is also used as a tool for self-expression and creative outlet. For many Russians, Instagram provides an escape from the mundane reality of everyday life.
4. Indonesia
Total No. of Instagram Users in 2022: 99.15 Million
Indonesia is 4th of Top 10 countries with the highest Instagram users in 2022. Indonesia is the fourth most populous country in the world with over 99 million people with the highest number of Instagram users. In fact, Indonesia is home to more than 31 million Instagrammers, which represents a huge opportunity for businesses and brands looking to connect with this massive audience.
There are a few reasons why Indonesia is such a hotspot for Instagram activity. First, Indonesia has a young population that is very active on social media. Second, Indonesia is a very populous country with a lot of people living in urban areas. This means that there is a large potential market for businesses and brands looking to reach out to Indonesian consumers.
Finally, Indonesia is an up-and-coming economy, and its citizens are increasingly interested in fashion, beauty, and luxury goods. This makes it an ideal place for businesses that sell these types of products to promote their wares on Instagram.
3. Brazil
Total No. of Instagram Users in 2022: 119.45 Million
Brazil is 3rd of Top 10 countries with the highest Instagram users in 2022. Brazil is the third most populous country in the world with over 119 million people with the highest number of Instagram users. In fact, there are over 40 million Brazilians using Instagram, which is about a third of the country’s population.
This shouldn’t come as a surprise given that Brazil is home to some of the most beautiful scenery and landscapes in the world. From the Amazon rainforest to the beaches of Rio de Janeiro, there’s no shortage of stunning places to take photos. And with such a large population, it’s no wonder that so many people are sharing their images on Instagram.
If you’re ever in Brazil, be sure to check out some of these popular Instagram spots:
– The Christ the Redeemer statue in Rio de Janeiro
– Iguazu Falls between Argentina and Brazil
– The Amazon rainforest
2. United States
Total No. of Instagram Users in 2022: 159.75 Million
United States is 2nd of Top 10 countries with the highest Instagram users in 2022. As of June 2022, the United States had 159.75 million Instagram users, which was a 14 percent increase from 142.43 million users in April 2017. The U.S. also has the most Instagram influencers with over 1.6 million, followed by Brazil (1.3 million) and Russia (700,000). With over 80 percent of American adults using social media, it’s no surprise that Instagram is one of the most popular platforms in the country.
Some of the most followed Instagram accounts in the U.S. include celebrities like Selena Gomez (143 million followers), Ariana Grande (136 million followers), and Beyoncé (115 million followers). Brands like Nike (8.5 million followers), Fashion Nova (11.1 million followers), and Sephora (4.7 million followers) are also popular among American Instagram users.
Whether you’re looking for fashion inspiration, interesting travel photos, or just a good laugh, there’s an American Instagrammer out there who can provide it. So why not give them a follow?
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1. India
Total No. of Instagram Users in 2022: 230.25 Million
India is No. 1 of Top 10 countries with the highest Instagram users in 2022. As of 2022, India had the first highest number of Instagram users in the world, with 230.25 million users. This is a significant increase from the 166 million users in 2017. The rapid growth of Instagram in India can be attributed to the increasing popularity of smartphones and mobile internet usage.
Instagram is especially popular among young people in India. A study by Social Media Examiner found that 60% of Indian social media users are between the ages of 18 and 29. This age group is also the most active on Instagram, with 80% reporting that they use the platform daily.
The most popular topics on Instagram in India include fashion, travel, and food. Indian users are also highly engaged with brands on Instagram, with 60% saying they have engaged with a brand on the platform.
